Here are six tips to help you secure your reputation as a home remover.
1. Promote your credentials
Homeowners will want to know if you have all the required licenses from state and local municipalities, along with the designations of any professional association such as the National Kitchen and Bath Association, the National Association of the Remodeling Industry and the National Association of Home Builders. So if you have these certifications, promote them - on your website, on social media, and in all your publicity material.
2. Offer a range of quality products
Providing exceptional service and high-quality workmanship is critical to your reputation, but so is offering customers a selection of quality products that will stand the test of time. Whenever possible, use materials and products that offer guarantees or have been certified by an independent organization.
3. Provide exceptional customer service
You know that nothing can ruin a company's reputation faster than poor customer service, and while good customer service can be defined differently by different people, some basic rules to follow include showing up when expected, returning calls. Phone and emails right away, keep the workplace as clean as possible, ensuring that workers are polite and respectful, and even something as simple as not throwing cigarette butts on the owner's property.
4. Put it in writing
Nothing unleashes a homeowner more than being surprised by the unexpected. Provide a detailed, written contract and be very specific about what to do, what is included and what is not, the exact materials to be used, payment schedules, and how changes in the scope of the project will be handled. Include a guarantee of your labor and describe a clear process for signing the project.
5. Request testimonials
Word of mouth is one of the best ways to protect and guarantee your reputation, and asking a satisfied customer for a testimonial is one way to take advantage of word of mouth. When looking for a home remodeler, most homeowners start by doing an internet search. So when you have completed a job, ask your client to give you a testimonial. Give them a comment sheet to make sure they cover key details like what made it a positive experience, if you got a quote, how you handled the issues, and if they would recommend and use it again.
6. Professionalism provides peace of mind
Some additional basic things that can reassure customers of your reputation include:
Maintain a permanent mailing address, email address, personal phone number, fax number, cell phone, and voicemail.
Have an established presence in the community by supporting local charities and events or sponsoring a local sports team.
Many owners will judge the professionalism of a company by the pride that the company has in its appearance. Are the vehicles well maintained or deteriorated and in
disrepair? Are staff dressed appropriately? Do workers communicate courteously with customers?
Finally, give your customers a Home Remodeling Checklist to help them get started.